I’ve spent years developing pitch books and pitching them to networks and studios. One actually got optioned a few years back by a reputable studio that further developed it and put it through the system. Unfortunately, it didn’t get picked up all though it did garner some interest & it was a great learning experience. (I’m trying to get permission to showcase this pitch from the studio and hope to post it at some point.)

In my limited experience, I’ve heard that a pitch book should be short and sweet, others say it should have animation attached to it complete with how the property could translate to toys and such. I think it depends on the network and their preferences. But, a good idea is key despite the length of a pitch book in my humble opinion.

I’ve always started with an idea and then character development. For this new idea however, it started with a rough sketch of three characters posted below. The story, which I won’t outline now, came later. I also decided I wanted to see these characters in action, so I decided to start working on an intro teaser which is also posted below. Thanks to some great feedback on it, I’ll be adding some character hits and then work it up in color. Then it’s onto the overall pitch book; character profiles, background designs, story, episode concepts.

Would love to hear your thoughts on this.





2018 Illustration Portfolio


Get your copy now!!! No seriously, help support a humble artist by downloading a new 20 page Illustration portfolio featuring character design, background art, fan art and even some creative type treatments and children’s books. Then, share it, because Yes, I’m for hire!


Product Animations


These videos were fun to make and a bit of a challenge. Moth & Rust is a new ministry company dedicated to teaching and sharing the Bible. One way is through the teachings of some of the most influential Reformed Preachers, such as Charles Spurgeon, Martin Luther & John Calvin.

One way to raise some seed funds was to design and hand make a set of three mini notepads featuring the fore mentioned reformers and highlighting some their quotes. Yes, 25 sets of three, 75 individual notepads and a lot of paper cuts all handmade. They were all sold out in a matter of a week and I’d like to think it had something to do with three videos created to promote them. And I must say, the quality was superb. 🙂

The first video was simply a montage of how the books were made. The other two were experiments with stop motion and lip sync or in this case, eye blinks and eyebrow gestures.

Fun creative project to work on and I hope to do it again, that is once my paper cuts heal up. 🙂

Jelly Telly Press


Jelly Telly Adds Publishing

Had an opportunity to do some character design and animation for a video introducing Jelly Telly Press, an extension of Jelly Telly an online cartoon network focused on promoting Christian Biblical values.

You can watch the video below for more information. Video editing was done by Bill Ebel from Jelly Telly and their parent company, Creative Trust.

I also added view development sketches, one of which is do cartoon versions of Phil Vischer (original creator of Jelly Telly and Veggie Tales) as well as the many puppets he voices.

JellyTelly Press Promo from Foster Animation on Vimeo.



Animated Logos


Been taking some logo designs that I’ve done over the years and experimenting with some animated logos. No character design, but a lot of the same principles apply; anticipation, squash & stretch, follow through…

Really fun to work on and the possibilities and varieties are endless. Below is a montage I put together along with a few screen grabs.

So if you need a logo animation or even a logo design created, drop me a line.

FA_ANIMATED_LOGOS_COMP from Foster Animation on Vimeo.